Investments

Vilas Cranberry

In October 2005, the Fiore Companies invested in this 380-acre property in Manitowish Waters, Vilas County, Wisconsin. Approximately 183 acres are devoted to cranberry cultivation, with the remaining acreage consisting of upland fields, commercial timberland, and a small area of wetland. In 2023, Vilas Cranberry purchased an adjoining cranberry operation, including 124 acres of additional cultivated cranberries and 475 additional acres of support landscaping. This brings the total operation to over 300 acres of cultivated cranberries.

The three-year production average is 204 barrels/acre. The property is self-sufficient and has extensive fruit cleaning and binning equipment providing the ability to go freezer direct.

The marsh supports five full-time workers. Among the many facilities on the site is Cranberry Square, a unique farm market & cranberry gift shop. Cranberry Square has an educational display, a variety of sweetened dried cranberries, an expansive line of cranberry gifts, cranberry gourmet foods and candies. The store is located at 660 Alder Lake Road, Manitowish, Wisconsin.

Cranberry Square Market and Vilas Cranberry Marsh in Manitowish Waters, WI